main menu

Pages

Twitter: the number of users rising sharply during containment

Twitter now has 166 million active monetizable users per day. But unfortunately, its revenue streams are being affected by the pandemic.

Twitter: the number of users rising sharply during containment

 the increase in the number of users of videoconferencing applications such as Zoom, Google Meet and Microsoft Teams. But social networks have also seen an increase in the first quarter of 2020. And this week, at the presentation of its results for the first three months of this year, Twitter announced that it now has more than 166 million active monetizable users per day. A year ago, the platform had only 134 million. And in the last quarter of 2019, it had 152 million.


This would be the largest year-over-year increase in Twitter's history. And it is attributed to the containment and the fact that people are going to the microblogging platform to get information about the evolution of the pandemic.

"In these difficult times, the purpose of Twitter is more vital than ever. We help keep the world informed and provide a unique way for people to get together to help or just have fun and remind each other of our relationships. We've seen our strongest year-over-year growth in mDAU," said Jack Dorsey, the head of Twitter.


Unfortunately, while the number of users is rising sharply, Twitter's advertising revenues are affected by the crisis. As The Verge explains, the platform's revenues began to fall in March. And the outlook for the coming months is not good. For the first time since 2017, Twitter has not made a profit.

The number of users is increasing on many online services

The announcement of the quarterly results of the internet players allows us to realize the impact of COVID-19 on the number of users. For example, Spotify announced a 31% increase in the number of paid subscribers and the total number of users. The music streaming platform now has 130 million paid users and 163 million users of the free, advertising-supported offering.

Netflix added 15.8 million new users during the first quarter. That's twice as many as the company and analysts predicted.
You are now in the first article
reactions :

Comments